Established in 1931, the Jewellers Association of Australia (JAA) works to represent and protect the interests of the jewellery industry and its consumers. With a membership of around 2000 outlets, the JAA is a national organisation that covers all areas of the jewellery industry - from manufacturing, wholesaler, distribution, to retail.

The JAA is proud to promote the highest standards and ethics within the Australian jewellery industry, and encourages consumers to "Shop with Confidence" where they see the JAA member sign. In the event of a dispute, the JAA also has a nationwide system of dealing with customer complaints - including a JAA Information Hotline, Freecall 1800 657 762, which allows consumers to obtain information and assistance.